Anti-Fraud, Anti-Counterfeit and Seller Code of Conduct Policy

Anti-Fraud, Anti-Counterfeit and Seller Code of Conduct Policy

Anti-Counterfeit Policy

Counterfeit products are fake or imitation goods that are made to resemble and pass off as genuine products. They are often produced with the intention of deceiving customers into believing they are purchasing a genuine product.
Listing and sale of counterfeit products is strictly prohibited at noon. Please refer to noon’s Product Quality Control Policy for extensive details regarding what products can or cannot be sold.

Penalty for selling counterfeit products

noon reserves the right to take unilateral action against you in case of violation(s) including but not limited to the above guidelines. The actions may include, but are not limited to:

  • Delisting of your offers

  • Temporary or permanent revocation of your selling privileges 

  • Reporting to government authorities

  • Initiating legal action 

  • Levying a minimum monetary penalty of AED/SAR 200,000 or EGP 1,600,000 and/or any other amount depending on the nature and impact of the violation including recovery of ancillary expenditure such as legal expenses, customer compensations among others.

  • Liquidating your inventory to recover dues owed to noon


Any action taken against you by noon shall be notified via email to you.


Anti- Fraud Policy

An action which intentionally tries to harm noon’s brand, customers, sellers or any other person or entity associated with noon in any capacity in order to gain an unfair advantage is termed as a fraudulent activity. 


The actions described below are covered under the Anti-Fraud and Seller Code of Conduct Policy and the scenarios are not limited only to the ones mentioned, but also expand to other situations which impact any internal or external stakeholder having a touchpoint with noon

  • Communicating directly with customers asking for good ratings by offering additional benefits
  • Establishing any contact with customer through any direct or indirect means without the explicit permission from noon
  • Physically or verbally abusing noon’s customers, noon’s employees or other sellers on the platform
  • Sending inappropriate messages to noon’s customers, noon’s employees or other sellers on the platform
  • Placing orders of products listed by other sellers on noon with an intention of blocking their inventory by returning them or not receiving them
  • Colluding with customers/other sellers to avail benefits/offers provided by noon (or vice-versa)
  • Manipulating reviews or ratings of other sellers or their own seller account, either by giving low ratings or high ratings
  • Being involved in money laundering activities
  • Deliberately withholding fulfillment of orders or sending incorrect items to customers
  • Attempting to bypass noon’s fulfillment processes
  • Raising false disputes to monetarily defraud noon
  • Sharing false documents with noon
  • Creating duplicate seller accounts without the explicit approval of noon
  • Creating duplicate listings of the same product
  • Filing false cases against noon in a court of law
  • Acting on behalf of a brand to file infringement complaints against other sellers to benefit their own seller account

  • Selling prohibited or banned products

  • Selling products which infringe upon the intellectual property rights of others.


Penalty for fraudulent conduct

noon reserves the right to take necessary action against you in case of any fraudulent activity detected from your seller account. Depending upon the nature and impact of the violation(s), the following set of actions can be taken:


  • Delisting the products being sold by you

  • Temporary or permanent revocation of your selling privileges

  • Reporting you to government authorities 

  • Initiating legal action

  • Levying a minimum monetary penalty of AED/SAR 20,000 or EGP 160,000 and/or any other penalties including recovery of ancillary expenditure such as legal expenses, customer refunds etc.

  • Liquidating your inventory to recover dues owed to noon


Any action taken against you by noon shall be notified via email to you.



We strongly advise you to refrain from indulging in any fraudulent activity which can affect noon’s brand image and the trust of its customers.

 

That’s it!

 

Got questions?

Reach out to seller@noon.com